The concept is very simple: Kids like to play. We use this fact to promote healthy habits and good values in our children at a young age. Then we include the whole family to enhance this experience. We provide afforable entertainment and educational opportunities for the whole family. Finally, we involve local media and businesses to celebrate local success and emphasize the positive traits of our activities, with customized material for disbursement that is relevant to the local entities. We bring the sports and entertainment industry to the local level, stimulating local economies.