Maribelia Avalos Shisslak
Non-Profit Executive and Fitness Professional
Maribelia Avalos serves as the President and CEO of the Community Athletics Sports Academy (C.A.S.A.) in Denver, Colorado, a not-for-profit organization she co-founded in 2008 that uses soccer as a vehicle to promote healthy living, responsible behavior and academic excellence among Denver’s inner city youth and their families.
As co-founder of C.A.S.A., Avalos was a central figure in designing an exciting and all-inclusive program that recruits youth ages four (4) to eighteen (18) into competitive soccer teams while pairing them with coaches who serve as positive role models and mentors during all related training and activities. Concurrently, parents are provided with opportunities to understand the impact sports can play in their child’s life while also being exposed to best practices about fitness, mental health, nutrition and educational advancement.
Since 2008, more than 2,000 youth have enrolled in C.A.S.A.’s programs, which operate throughout the calendar year.
Avalos has also been at the forefront of solidifying C.A.S.A.’s foundation by creating strategic alliances with organizations that can further advance C.A.S.A.’s mission and philosophy. These include: the American Diabetes Association, Operation Frontline, University of Colorado and the Denver Broncos. Further, as hardware and material, sports equipment and recreation apparel are central to C.A.S.A.’s success, Avalos has secured financial partnerships with local businesses, including: Harris Rebar, Academy Sports Turf, Omni Development Corporation, GH Phipps, Rio Grande CO, Altitude Steel, and Extra Building Materials.
In addition to her role as C.A.S.A.’s CEO, Avalos is also the President of Hermosa Fitness, a small business she founded in 2006 that promotes fitness and healthy living among Latinos in the Denver Metropolitan Area. Avalos is frequently contracted to provide fitness boot camps and life coaching by community-serving institutions such as the American Diabetes Association, LiveWell Colorado, Clinica Tepeyac and Aurora Community Connections. Independently, Avalos also provides personal fitness trainings to individuals interested in more concentrated fitness regimens and one-on-one coaching.
Avalos’ work has been featured in The Denver Post, Viva Colorado and Univision, among other notable media. In 2013, she received a “Woman Who Has Changed the Heart of the City” Award from the Denver Rescue Mission.
Avalos is from Michoacán, Mexico. She graduated magna cum laude from Adam’s State College in Alamosa Colorado in 2008 having received a Bachelors of Arts in Spanish and another Bachelors of Science in Business Administration with concentrations in Accounting, Marketing, Economics, Finance, Business Management with a Minor in Math. She resides in Denver.